Boundless FUNDRAISING(TM) Helps Komen Race for the Cure Raise More Than $1 Million to Fight Breast Cancer
Charity Dynamics' Social Networking Application Helps Komen Austin Race for the Cure Reach Their $1 Million Goal
Last update: 11:45 a.m. EST Nov. 17, 2008
AUSTIN, Texas, Nov 17, 2008 (BUSINESS WIRE) -- In its first implementation, Charity Dynamics' Boundless Fundraising(TM) exceeded all expectations, helping Susan G. Komen for the Cure Austin Affiliate towards the $1 million fundraising goal set for the 2008 Komen Race for the Cure. Launched by the organization a mere 16 days prior to the event, the Boundless Fundraising social networking application was adopted by over 650 participants.
Susan G. Komen for the Cure Austin Affiliate ( www.komenaustin.org) implemented Boundless Fundraising(TM) as part of an integrated online strategy to support the 2008 Komen Austin Race for the Cure, a 5K race benefitting the fight against breast cancer. While the participants comprising the 1,000-plus teams involved in the event weren't required to raise funds, many of them did. Of this year's 21,000 participants, 21% were active fundraisers while, interestingly enough, 22% maintained an active Facebook account at the time.
Eager to tap into these social networking communities, Susan G. Komen for the Cure Austin Affiliate partnered with Charity Dynamics, a leading provider of online solutions for nonprofit organizations, to harness the power of Boundless Fundraising. The results were impressive. In just 16 days, 676 participants added the application. At 12%, team captains showed the highest adoption rate (in fact, statistics showed that the more participants trained, the more likely they were to add the app). What's more, Susan G. Komen Race for the Cure Austin Affiliate received more than 2,700 referrals from Facebook as a result of the Boundless Fundraising application.
Boundless Fundraising did more than spread through participants' networks, attract new constituents and help raise funds: It substantially improved the fundraising performance of its adopters. Participants who added Boundless Fundraising to their pages outperformed non-adopters by a whopping 595%, garnering more than three times as many donations, sending nearly 10 times as many emails, and achieving more of their goals by a 2:1 margin. While participants without Boundless Fundraising who updated their personal pages fared better than those who did not, both groups' performances fell short in comparison to those of Boundless Fundraising adopters.
For the Susan G. Komen for the Cure Austin Affiliate, the decision to implement Boundless Fundraising had a huge impact. "We couldn't be happier," said Executive Director Ramona Magid. "Our participants raised more, had more donors, and were more successful in reaching their goals. In fact, we've already covered the cost of having Boundless Fundraising for the entire year--in just two weeks! It's exciting to think about the potential for next year, when we launch Boundless Fundraising and the 2009 Komen Race for the Cure together." Komen Austin already plans to use boundless Fundraising for several upcoming fundraising initiatives for year end giving and Mother's Day.
The Susan G. Komen for the Cure Austin Affiliate isn't the only organization excited about Boundless Fundraising. "People are really buzzing about Boundless Fundraising," said Donna Wilkins, President of Charity Dynamics. "And for good reason. It leverages the fundamental framework of social networks, jumpstarting participation and helping strong supporters become even more successful. And it can be launched in a single day. With a fundraising tool this powerful, the sky really is the limit."
Boundless Fundraising(TM) ( www.boundlessfundraising.com) is a simple, effective application that empowers nonprofits to mobilize social networking communities in support of their causes. Leveraging the open APIs and technologies of Convio and Kintera, as well as popular social networking platforms such as Facebook and MySpace, Boundless Fundraising enables participants to seamlessly fold proven, easy-to-use online tools into their profile pages. As a result, they can encourage the people they know to donate and register while providing them with relevant, up-to-the-minute news feeds about initiatives--all without lifting a finger.
About Susan G. Komen Race for the Cure Austin Affiliate
Susan G. Komen for the Cure Austin Affiliate provides breast health services to women and men in Bastrop, Caldwell, Hays, Travis, and Williamson Counties. For more information, visit them on the Web at www.komenaustin.org or call 512-473-0900. Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.
About Charity Dynamics
Charity Dynamics provides comprehensive online solutions for nonprofit organizations. From strategy to implementation and beyond, Charity Dynamics partners with clients of all sizes to deliver the services, software, and support they need to meet their objectives. Clients include The ALS Association, American Cancer Society, Chesapeake Bay Foundation, Operation Smile, and the National Multiple Sclerosis Society.
SOURCE: Charity Dynamics
Charity Dynamics
Christine Anderson, 512-241-0561
Marketing and Administrative Manager
or
Kathy Kempff, 512-241-0561, ext. 25
www.charitydynamics.com